RTL Group’s strategy can be categorised into three main areas. The first is development and strengthening of the ‘family of channels’ concept. We firmly believe this is the solution to the accelerated fragmentation of audiences, being driven by the increasing digital multi-channel presence. The company has already built up strong families of channels within Western Europe, all of which – with the exception of the Five group in the UK – are either number one or two in their respective markets. These activities were most recently enhanced with the addition of a number of digital channels with clearly defined profiles. They include W9 in France, Five USA and Fiver in the UK, and Passion, RTL Crime and RTL Living in Germany.
Our second goal is to grow our non-advertising revenue streams considerably through diversification activities and content production.
FremantleMedia plays a key role, and RTL Group wants to grow the business significantly across all markets. Content is vital for today’s broadcasting industry, and growth prospects are excellent as ‘can’t afford to miss’ content becomes ever more valuable in the digital age. New ways of distribution – online, mobile, linear or on-demand – need exciting content to justify their existence.
The digital world offers RTL Group, as both a content company and a brand company, many opportunities for new business models. In countries with significant broadband penetration, the company operates on-demand platforms such as M6Replay.fr or RTLnow.de, provides a broad range of services such as video communities, social networks and online games, and is also gradually expanding its mobile TV activities.
Our third and final goal is to explore geographical expansion, especially in fast-growing, emerging markets. We currently operate in 11 countries and would like to further develop in Central, Eastern and Southern Europe. At the same time we will assess opportunities in our existing portfolio as they arise.