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Blu Blu, the leading Danish production company, was established in April 2001 by Henrik Hancke Nielsen, the creator of the international TV successes The Big Class Reunion, Perfect Crime and Friends Forever. Following a three year development deal with FremantleMedia, Blu Entertainment and FremantleMedia agreed to establish a new production company.
 
Blu is a market leader in Denmark in the development and production of entertainment formats. Hits for the company include Bonde søger brud (Farmer Wants A Wife), X Factor, Hul i hovedet (Hole In The Wall), Talent 2008 (Got Talent) and the dating format Dagens Mand (Take Me Out).
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